Artisan Coffee Co.
A premium coffee roaster needed a fast, conversion-optimized e-commerce platform that reflected their brand's craftsmanship and quality.
Challenge
Their previous website was slow (5+ second load times), had poor mobile experience, and lacked the premium aesthetic needed to match their $30-50/bag price point. Cart abandonment was over 70%.
Solution
Built a custom WooCommerce theme from scratch with optimized product pages, streamlined checkout, and sophisticated animations. Implemented lazy loading, image optimization, and efficient caching strategies.
Results
- Load time reduced to 0.9 seconds
- 45% increase in conversion rate
- Cart abandonment dropped to 35%
- Mobile sales increased by 180%
Technologies
- Custom WordPress Theme
- WooCommerce
- Advanced Custom Fields
- GSAP Animations
- Custom Checkout Flow