My Process

How I approach technical planning, architecture, and execution

A structured journey from concept to launch, designed for clarity and confidence.

01

Discovery & Strategy

1-2 Days

I start by understanding your technical requirements and business constraints. During the discovery session, I ask about your goals, current systems, pain points, and what success looks like for your business.

What Happens

Initial discovery call (45-60 minutes)
Competitive analysis of your industry
Technical requirements gathering
Goal setting and success metrics
Timeline and budget discussion
Project proposal and contract
Outcome

A clear project roadmap, agreed timeline, and shared understanding of objectives.

02

Planning & Architecture

3-5 Days

I don't start coding until the architecture is planned. This phase defines the technical foundation: how templates will work, what queries we'll need, how the system scales. Getting this right early prevents expensive rewrites later.

What Happens

Sitemap and information architecture
User journey mapping
Wireframes for key pages
Technical specification document
Content structure planning
Third-party integration planning
Outcome

Approved wireframes, technical specs, and a detailed development plan.

03

Design & Development

2-4 Weeks

I build on a staging server where you can see progress in real-time. Every template, every function, every integration is coded with the architecture plan in mind. Regular updates keep you informed without interrupting the build.

What Happens

Visual design mockups for homepage and key pages
Custom WordPress theme development
Responsive design implementation
Custom functionality development
Content integration
Weekly progress updates with staging site access
Outcome

A fully functional website on a staging server, ready for your review.

04

Review & Refinement

3-7 Days

You review the staging site, test functionality, and provide feedback. I refine based on your input while running performance tests, cross-browser checks, and technical audits to ensure everything performs as planned.

What Happens

Client review and feedback gathering
Revisions and adjustments (2 rounds included)
Cross-browser testing (Chrome, Firefox, Safari, Edge)
Mobile responsiveness testing
Performance optimization
SEO audit and optimization
Outcome

A polished, tested, and client-approved website ready for launch.

05

Launch & Support

1-2 Days

I handle the technical deployment—DNS, SSL, server configuration, migration. Then I walk you through the WordPress admin and document anything custom. 30 days of support ensures any post-launch issues are resolved quickly.

What Happens

Pre-launch final checks
Domain and hosting configuration
SSL certificate setup
Site migration to live server
WordPress training session (recorded)
30 days of post-launch support included
Outcome

Your website is live, you're trained on managing it, and I'm available for support.

Typical Project Timeline

Discovery 1-2 days
Planning 3-5 days
Development 2-4 weeks
Review 3-7 days
Launch 1-2 days
Total: 4-6 weeks on average

Transparent Communication

I keep you updated without overwhelming you. Weekly progress reports, staging access to see the build, and direct communication when decisions need to be made. No surprises, no guessing.

  • Weekly progress updates with staging site access
  • Email responses within 24 hours
  • Scheduled check-in calls at key milestones
  • Shared project management dashboard
  • Direct access via email or scheduled calls

You're Always In The Loop

📧 < 24hr response time
📅 Weekly updates
🎯 100% transparency

Let's Plan Your Build

If this approach aligns with how you want your project handled, let's discuss scope and timing.

Schedule a Discovery Call